Hey . . . this is
a branding site.
Where are all the logos?

I'm sure you've heard this before, but I'll repeat it: branding is more than logos.

Some of the strongest brands in the world don't even have a logo – just a strong personality and a history of doing a lot of things the same way, in a big way, for good or evil. I always think of Mother Teresa and Al Qaeda as an example of each – good and evil. No logos, no identity packages.

Now, take a look at the top two rows of creative samples. The first two pieces show the brand identity we built to define a business unit for a set of clients – the Maritz Automotive Research group. Then, at top right, we merged our group branding into the first version of an emerging Maritz corporate identity; across the second row, we merged it into a second version – all using the same logo that had identified Maritz Inc. to clients and prospects across the globe for half a century.

Of course, logos are critical for startups and rebranding.

This economy is in a period of heavy startup activity that will only grow as we come out of the recession. And because of what some companies had to do to survive the recession, we're going to see a lot of rebranding and relaunching.

Those are big jobs, and they start with new logos. So here are nearly two decades of logo designs for startups, rebrands, relaunches, promotions and special events.