A few terrific folks have had
some awfully nice things to say.

After close to 30 years in the business, I would hope I'd impressed a few people along the way. But when these people - whom I consider it a privilege to know, let alone work with - showed me what they had to say, I was truly amazed.

Harry Webber.

A giant of the advertising business, Harry also has bonafides in the reality television, movie and internet industries. His online column sits at the crossroads between old and new media and draws readers from every major national advertiser - and agency - in the country. In his spare time he leads a think tank on bringing the marketing disciplines into the 21st century.

"This is a commercial for Mary Baum.
You know [other] commercials I've created. "Stuck on Band-Aid Brand," "Quality Is Job 1,""Chow, chow, chow," "Thanks, I needed that," "A mind is a terrible thing to waste." Well a mind is a terrible thing to waste. So if you are considering a marketing strategist and an all-around creative practioner and you still have several candidates on your short list, don't waste any more mental anguish over making the right decision. Mary Baum is pound for pound the best intellectual asset you can have on your team.

"I have worked with Mary for the past year and a half on one of the most difficult projects I've tackled during my thirty-some years on Madison Avenue. As a member of the steering committee of the Institute For Advanced Practices in Advertising, in Los Angeles, Ms. Baum has literally been at the forefront of reinventing the business model for the advertising industry going forward into the Post-Advertising Era. We put the question to her. "What can be done to make advertising more engaging to an audience that has become advertising immune? Her response has led to several breakthroughs in the practice of building the NeoAdvertising Networks that will shape the
way we go to market in the coming millenia. If you're looking for break-the-mold thinking and that elusive competitive advantage in motivating your market, I have two words for you. Mary. Baum."

 

Phil Wiseman.

Just moved to McCarthy Construction after 20-plus years
as VP-marketing at Maritz Research.

"Mary and I started working together 15 years ago, when she designed and produced the very first prospectus for the Maritz Automotive Syndicated Studies. For the rest of the 1990s she would be essentially the agency of record for the Maritz Automotive Research Group, and the quality of her work set a new industry standard for marketing creative.

"In the 2000s, we called on Mary to develop materials for our clients that helped them promote research programs to their dealer networks and other stakeholders. Internally, we also asked her to translate complex intellectual concepts into much simpler, clearer presentation graphics.

"To this day I rely on Mary when I need someone to develop a whole project - or a whole program - whether it's for an internal group or an outside client. In my new role at McCarthy, I'll be looking for opportunities to work with her again."

Jack Goldenberg.

A veteran of big ad agencies in Chicago and New York, Jack launched the Happy Meal and then the Cabbage Patch Kids. Now he's at Bristol-Myers, working on chemo drugs. Two falls ago, Jack and I almost started a watch company.

“Mary is an exceptionally bright art director and designer who thinks like a strategic marketer. She has a head and a heart than anyone would admire and respect. If she says she can get it done, WHATEVER it is, she can.”

And . . . "Mary is one of the nicest AND smartest people I've met online . . .a well versed, interesting and intelligent writer."