Cases In Point.
Real work, producing real results. Generating leads. Growing sales. Building brands. Streamlining operations.
A boutique money-management firm
with a forward-looking approach to optimizing portfolios took some tentative steps toward building a brand, then a few bolder ones.
Six years later, their approach had become a fully branded retirement-planning product in national distribution with one of the country's biggest insurance companies.
A designer-fabrics boutique owner was indignant when the store's website was hacked – but it didn't seem to affect business much. Yet the very first day we took her new site live, it recorded 250 hits! (Without even a thought of search-engine optimization.)
Just about a year after that, we overheard the store owner telling a sales rep: "Oh, we don't need a bigger phone-book ad. We get all our new customers from the website." An email list of 900 generates an open rate of about 25% and spikes store traffic for every special event.
A solo manufacturer's rep
built a whole new business in the worst economy since the Great Depression. As a result, he landed the only multi-family residential project within 200 miles, in 2010 or 2011, with a brand that tells his story simply and clearly.
If the cabinetry market dries up completely, he can even switch to information products.
The country's leading automotive research group
— part of Maritz Inc. — was a client for close to 15 years. For most of the 1990s, the group's Syndicated Studies guided the world's automakers in every major decision they made AND brought in a good portion of the Automotive Group's revenue, which was about $33 million a year.
Those studies were a set of independent surveys that asked vehicle buyers about everything that could possibly have influenced their choices, relevant or not.
For their entire existence, the print materials that marketed them came from right here in University City, MO.
A brand-new charitable foundation got up and running in just eight weeks, from its initial organizational luncheon to a wildly successful kickoff dinner that exceeded initial financial goals by 290%. This all happened in the weeks just following 9/11.
Two different sports-equipment manufacturers doubled the leads they generated from the very first month our ads ran. One ad produced instant sales of more than the cost of the magazine space.
A regional pasta maker got 225,000 entries in a sweepstakes promotion – on the strength of a mere fraction of the media advertising that kind of program would normally use. That's an average of 10,000 entries each in the 22 Midwestern markets where the sweepstakes ran - more than the entire population of some of the smaller towns!
A pharmaceutical R&D group made a major impact at academic conferences, attracting more folks to read its posters and getting more buzz for its products. And as so often happens, a little boost in production values doesn't just make a business group look like smarter communicators. It also makes them look like better scientists.
A technologically advanced
work-shoe importer
is also known for its well developed fashion sense. Back in the day, it decided to get stylish on the web as an early adopter - and gave us our
very first web project.
Client Experience.
A few of my favorite clients:
Artesys.
Bank of America.
Buick.
Chrysler.
ConocoPhillips.
General Motors.
Ford.
Subaru.
Lambert-St. Louis International Airport.
The St. Louis Rams.
General Tours.
Intrav.
Holiday Inn.
Bristol-Myers Squibb.
Labconco.
Canon.
Konica.
Ameritech.
United Telephone.
Maritz Inc.
Apple Computer.
Insight Technology Group.
Intelligent Electronics.
STAR Inc.
Technisoft.
British Petroleum.
Gusdorf.
Golden Dipt.
Milnot.
Pevely Dairy.
R•F Spaghetti.
Sunfield Foods.
Anheuser-Busch.
Vess Beverages.
Donald L. Schlapprizzi, PC.
Atrek Contemporary Dance.
Warson Group.
Clayton Child Centers/Clayton Academy.
University City Schools.
Washington University.
First USA Bancorp.
Stifel, Nicolaus Inc.
R. T. Jones Capital Equities, Inc.
