Warson Group designs and imports work shoes for a wide variety of conditions in a wide variety of industries. They're famous for their brand-name styles and fashion sense - combined with the latest in safety technology.
At the turn of the century, they asked us to launch their new line of slip-resistant shoes for the foodservice and healthcare industries. In both cases, the target customer would be young and fashion-forward.
We answered the call with a set of branding and promotional materials that would look right at home at any mall shoe store - and would grab extra attention in the sometimes drab selling environments of distributor trucks and company selling spaces.
