In 2002, R. T. Jones Capital Equities, Inc., was a small, boutique money-management firm with a nice logo and a proven approach to investing that had already survived an initial baptism by fire in the October crash of 1987.

We used this web site, which is still up today at www.rtjones.com, as the first step in branding the firm and, ultimately, getting its flagship product ready for bigger and better opportunities. The next step would be Portfolio, a publication for clients and financial consultants alike.