When the Peggy Sansone Foundation
needed to launch in a hurry,
we delivered the emotion
to get the plans in motion.
Everyone who knew Peggy Sansone loved her. A devoted wife and mother of seven, she lived a storybook life until — despite two years of trying to get the right help — depression claimed her life in May 2001.
Seeking to turn her tragedy into hope for the future, Peggy’s husband and children established the Peggy Sansone Special Angel Foundation with two goals:
- Eliminate the stigma that often attaches to depression. That stigma had kept Peggy from seeking the right help until it was too late.
- Pioneer treatment approaches to mood disorders that would go beyond managing disease to creating truly happy lives - founding the science of well-being.
Based on a drawing of an angel that close friends thought captured Peggy’s spirit, we developed an identity for the foundation that carried through the launch materials and subsequent communications, including the Web site. (We've archived that site on this server. Remember, it's frozen in time from circa 2001.)
With some heartfelt copy spelling out our purpose, the materials filled the tables at a December kickoff dinner on three weeks’ notice. The dinner raised more than twice the money we had targeted for the first year’s operations.
Here's the invitation:


