For years the Syndicated Studies from Maritz Automotive Research were the Bible of the new-car industry. A complete, completely unbiased survey of U.S. and Canadian car buyers in the first two quarters of the model year, the Studies ask respondents everything from what models they

considered besides the one they bought and what features they were loooking for, to what model they traded in on the new vehicle and much more — letting automakers the world over see exactly who is driving what cars and trucks and what new models might appeal to whom.

The studies have been the Maritz automotive group's flagship product for its entire existence.

And when they wanted to package the studies' prospectus (to sell subscriptions) and reports in marketing materials befitting their importance to the industry, we were there.

We started by designing a full-color folder cover and writing sell copy for the prospectus, and producing that first set of folders in 1993.

For the rest of the century, we would design new cover art every two years; from 1996 through 2000, we produced the whole booklet every year.

While the Syndicated Studies product has evolved with the new century — and the automotive group is still using the 2000 folders — Maritz Research remains a good client of ours to this day.

In the words of Marti Cortez, the Maritz Research director of marketing services, "[Herbert+Baum's managing director] Mary Baum is a very creative designer and a very good writer . . . what a combination of skill!!"