The work

A record of ongoing branding work as it happens, in close to real time.

Looking for a house?

Mary Baum - Wednesday, August 31, 2011
Even if you're not, check out Sandy Jacobson's new site. We have yet to take it fully live with her own domain, but the basic elements are in place.
To see the full site, click on the screenshot. Her Twitter page matches, too!

A refresh to FRC-JRS.

Mary Baum - Sunday, August 21, 2011
Frontenac's Juniors program got a refresh
in a sleeker, more athletic style as well.


5 brands born in 2009.

Mary Baum - Saturday, February 20, 2010
I branded one product, three companies and a political candidate in 2009.

I'll tell you the stories over the next few weeks, but here are the logos now.

Bob Olsen's novel take on charitable giving is a product worth investigating. Not sure what he's going to be doing with the product from here on out, but I'll let you know if I find out what his next steps are.

Kimberly Schneider, The Manifestation Maven.

Folks who oughta know say she'll be a big celebrity in 24 months.

Need to de-stress? There's a group of (mostly) women who swear by sewing as their therapy. They're called fabriholics. 

You can spot them because they're much better-dressed than the rest of us, but their credit cards haven't been maxed out yet.

Their headquarters is Sew It Seams, LLC, on Manchester Road in Kirkwood, MO, and their chief sewing therapist is Dr. Cindy Feelgood Schaper.

Imagine a weight-loss program with a 90% success rate and you've got TransFigure Total Health. Supervised by registered nurse Jane Arrington, the program gives clients the support of counselors who have all been through the program themselves - so they know exactly how to help folks through every phase of the plan.

Only one leading candidate for mayor of University City, MO, is almost completely financed from within the city's borders - and believes that City Hall should listen to folks from all over the area, not just in certain neighborhoods. That's Shelley Welsch. And that's why, if you live in U City, you should vote for her on April 6, 2010.