The work

A record of ongoing branding work as it happens, in close to real time.

Looking for a house?

Mary Baum - Wednesday, August 31, 2011
Even if you're not, check out Sandy Jacobson's new site. We have yet to take it fully live with her own domain, but the basic elements are in place.
To see the full site, click on the screenshot. Her Twitter page matches, too!

A refresh to FRC-JRS.

Mary Baum - Sunday, August 21, 2011
Frontenac's Juniors program got a refresh
in a sleeker, more athletic style as well.


Does good work need a big budget?

Mary Baum - Monday, June 07, 2010

Don't get me wrong: I'd rather get paid for my work.

But when my father needed new business cards to take to a trade show back in the spring, I certainly wasn't going to charge top dollar. Or even one dollar. 

Still, these cards needed to work hard at the show. A lot of people Dad knew wouldn't be there, and he was going to be introducing himself - at 83 - to a new group of cabinet companies, in the hope that they would agree to have him represent them in the Midwest.

In the end, he got a lot of comments, and a couple of people in company booths agreed to talk to him only after seeing his card.
Front is the first image; inside is the second.

Your thoughts?