A Branding Broadside

In a letter recently I mentioned a secret technique that only the top direct marketers use to draw traffic to their websites.

I challenged recipients to read the whole letter, then see if they could guess the technique we use:

"We rely heavily on one secret traffic-building method only a very few people use – mainly top direct marketers. Read through the rest of this letter and see if you can guess what it is - then post the answer to my blog The third correct answer will win half a day of consulting time, to work on one issue, FREE. That’s a $500 value!"
But you don't need to have read the letter to get in on the fun.
In the comments, take your best guess: what's the secret traffic-building technique that top direct marketers use - but as far as I know, almost nobody else does?
Third correct answer gets a half-day of consulting time, same as if you'd gotten the letter.

What will be the single biggest factor driving your profitability in 2011?

In some industries it will be the availability of raw materials or labor. In others,the political situation in certain parts of the world.

But for the rest of us, the primary driver of financial performance will not be anything connected to our costs or our ability to deliver whatever it is we sell.

It will be our ability to sell, period. And to command whatever pricing we've set as fair value in the marketplace.

That means finding an audience of prospects who don't just need what we have to offer - but who want it.

Now. 

And they don't really care what they pay for it. As long as:

• They get it in time; 
• Their experience of the product or service matches their expectations;
• And they get a good dose of the amazing benefits they thought would materialize as a result of being involved with the product or the organization. (Or they understand what they need to do differently to get those benefits.)

Those people exist in every industry, including yours. 

How many of them would it take to transform your business next year?

Cindy writes:

I had a customer first thing this morning because of the email.  They about 5 or 6 more.

Email does work.

That was a week ago, based on a campaign we sent on a Thursday around 8 pm. All those customers came in the very next day!

Find her at sewitseamsllc.com.