A Branding Broadside

Thoughts on how to help your brand help your business.

Secret traffic builder of top direct marketers.

Mary Baum - Tuesday, February 22, 2011

In a letter recently I mentioned a secret technique that only the top direct marketers use to draw traffic to their websites.

I challenged recipients to read the whole letter, then see if they could guess the technique we use:

"We rely heavily on one secret traffic-building method only a very few people use – mainly top direct marketers. Read through the rest of this letter and see if you can guess what it is - then post the answer to my blog The third correct answer will win half a day of consulting time, to work on one issue, FREE. That’s a $500 value!"
But you don't need to have read the letter to get in on the fun.
In the comments, take your best guess: what's the secret traffic-building technique that top direct marketers use - but as far as I know, almost nobody else does?
Third correct answer gets a half-day of consulting time, same as if you'd gotten the letter.

Great news! For my client, Cindy Schaper of Sew It Seams, and all of us direct marketers!

Mary Baum - Monday, June 07, 2010
Cindy writes:

I had a customer first thing this morning because of the email.  They about 5 or 6 more.
Email does work.

That was a week ago, based on a campaign we sent on a Thursday around 8 pm. All those customers came in the very next day!

Find her at sewitseamsllc.com.