Let my affordable new video plans turn your website into a TV station.
And watch it bring traffic that actually wants to buy.
Have you ever gone weeks and weeks, and weeks and weeks, without changing a thing on your home page?
I have. (Ever heard of the shoemaker's children going barefoot?)
It's really hard to remember to post new content to a site regularly, especially when it's your own business. There's discipline involved, as with jogging or lifting weights. And then there's the whole bragging thing. I get that.
Search engines hate sites that never change.
Tthey think those sites are dead, or spam. So they ignore them.
Old content annoys people, too.
It's like we're training them not to come back to our site. So they don't.
Which means they don't link to us, they don't blog about us or even post obnoxious comments on our pages.
That gives the search engines even more reason to ignore us.
And then we wonder why Aunt Martha's Facebook picture of us from last summer's beach party ranks higher on Google than our company.
Enter the magic of television.
Even web television. It catches our eye and holds our attention.
I remember when I was little. I'd walk into a room that had a television on, and it was almost impossible to look at anything but that screen. Today, it's still hard for me to look away from the televisions at the airport or in a bar - and I generally don't even like what they're showing.
New shows every month -
no more stale sites!
On our system, you buy our plans by the month.
So even our base plan guarantees you a new show every month.
Put the new one on the home page and archive the older shows to inside, where they'll add up to a very nice blog.
On our top plan, you could have a new show every ten days!
You'll be shocked how fast the content starts to add up.
Soon a formerly bare site is fairly bursting with valuable information and fun features your audience wants to see.
When new folks come to the site for the first time, all that video is there to catch them up in a hurry.
So in just a few hours of watching, a newbie knows everyone just as well as someone who's been coming for months - important if they're farther along in the buying process and you need to build their trust.
A human connection, 2 minutes at a time.
Most of us don't have time to write - or read - a long article. We also don't have time to sit through a ten-minute movie.
But a few 2- to 3- minute shows a month can do amazing things to bring your company closer to your prospects and your customers:
- It lets us meet your people and get to know them over time.
- We can meet other customers and see how they use your products.
- We get to see what it's like to hang out around your facility.
- We could even get addicted to a video tech-support channel, where we learn to fix common issues ourselves, and free up your tech folks to solve harder problems.
Video = better relationships = more sales.
Sales training 101: People buy from people they know, like and trust.
Video makes that happen faster than articles.
The better we get to know you and your people, the faster we come to like and trust you.
When we're ready to buy, we're going to choose you.
Video = more traffic.
Even if your site hasn't pulled in business before, you'll get a whole new level of targeted traffic - the kind that generates qualified leads.
That's because people will start talking about your new videos.
And because part of the production process includes YouTube - the second-most-searched site on the internet.
It all happens without redesigning your site.
Keep your current web-design firm, and your current design - especially if they're both good.
If you have a web firm that does all your maintenance (except that you give them the content), they can post the videos right from YouTube.
Even if your site hasn't been touched in years - and there are reasons why it can't be - you'll be amazed at how much these videos can help. And because they're just content, you're not stepping on any toes. (Even if you are opening a few people's eyes . . .)
It also happens without taking your precious time - you don't lift a finger.
Recently I was at a conference for web developers and discovered that lots of web-design and branding firms just like mine have no interest in keeping client sites' content up to date.
- They don't like writing copy.
- They don't want to be their clients' bloggers.
- They don't want to spend staff time on content when they could be putting up more sites for new clients.
Well, I like producing content!
In the print days, I did a lot of newsletters. And I would again. Printed newsletters are wildly effective when we do them consistently.
I've always done content for my design clients – product pages, blog posts, article pages.
I've been doing video for them for most of this year - take a look at these examples.
And I've got it down to a system. We shoot our shows like news, not like drama, so we don't bother with scripts. Everything happens in real time, and we can almost always turn things around from footage in the can to a show on the screen in about five days.
Finally, affordable means affordable.
The base plan is cheaper than a car payment. The top plan
Wondering what we'd shoot?
Your tribe would probably agree: if it's important to your people and your customers, it's news to your site visitors.
Plus, we all love to meet interesting people. Especially when they're working on the stuff we use every day!
Here's a list of ideas to get you started:
- Interviews with key senior management.
- Sneak peek at the product we're launching next month.
- How to use products in new ways.
- How to get the most out of tech support.
- Five new ways to use our oldest service.
- Meet Ellen (or Bob) the CSR's new baby.
- Latest antics of the office dog (or goldfish).
- First delivery to a big new client.
- Announcing a civic partnership.
- Shareholder meetings and press conferences.
You probably have even more ideas now!
